Coffee Lab
We contributed to the successful launch of Coffee Lab's second UK franchise in Cheshire, overseeing comprehensive marketing activity and brand execution to introduce and localise the franchise in a new market. The business achieved breakeven within the initial 6 months of operation.
Overview
Focused efforts on strategic management of social platforms including Instagram, Facebook, and TikTok through targeted content creation and promotion. These initiatives helped build a loyal customer base and a thriving community around the brand.
As part of the community engagement strategy, we supported two charity events raising a total of £870 for Hope for Ukraine and Claire House Children's Hospice, strengthening brand trust and local goodwill.
Highlights
Successful charity campaign
We led the 2023 Ben Nevis Charity Hike campaign in support of Halton Haven Hospice, executing a full marketing push to rally workers, customers, and community members around the cause.
The campaign raised £1.8K, supported by a video trailer using media captured during the hike to drive engagement and awareness.
Services delivered
Strategic Social Media Management
Facebook, Instagram, and TikTok management across planning, publishing, and performance.
Website Management
Keeping the website cohesive and up to date with ongoing optimisation.
Content Creation
Narratives and visuals designed to captivate, localise the franchise, and convert.
Graphic Design
Flyers, business cards, menus, and on-brand social assets.
Video Editing
High-engagement reels and TikTok edits showcasing product and brand moments.
Results & achievements
- ✓Breakeven within the initial 6 months of operation.
- ✓1.6K followers in year one.
- ✓Organic reach up to 6K.
- ✓100% increase in reach on Facebook and Instagram.
- ✓£870 raised across two charity events for Hope for Ukraine and Claire House Children’s Hospice.
- ✓£1.8K raised for Halton Haven Hospice via the 2023 Ben Nevis Charity Hike campaign.
- ✓Built social presence from scratch and localised the brand for the UK market.
- ✓Created community momentum through events and social responsibility.
Ready to build a loyal audience?
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